How blogs drive traffic to your website

"A word after a word after a word is power."

Margaret Atwood, Canadian poet and novelist

What is web traffic? Briefly described, it is the amount of visits your website receives from users over a certain time interval (weeks, months).  

The power of blog writing

Did you know that once you write 21-54 blog posts, blog traffic generation increases by up to 30%?

A blog is a website or a section within it and serves as an online publication. Typically, it revolves around a specific subject or a set of topics the website’s business is about. It commonly embodies the writer’s personal viewpoint on the matter, while maintaining an informative and insightful set of information. 

Here are the strongest facts on why digital marketers consider blogging so important:

• Valuable content - it’s about quality, not quantity - the content that creates value is the crucial element of the blogging process because attracting your audience depends on the content you share. 

• Increasing the number of connections - again, a higher retention rate guarantees more connections, meaning more visitors/customers. 

• Building trust with customers/clients - clients who trust you will most likely share your blogs - not just because the content is good, but because they also believe in what you write.

• Boosting brand awareness - this sentence might speak for itself, but the more active you are in spreading the word about what you do or write about work-related topics and industry trends, the more popular your brand gets.

The magic of SEO-optimized blogs   

SEO-generated leads achieve a close rate of 14.6%, whereas outbound leads, including methods like direct mail or print advertising, yield a close rate of only 1.7%.

SEO or Search Engine Optimization is a set of strategies used to improve your website’s visibility and ranking on search engines. Bluntly said, SEO increases non-paid traffic to a website by optimizing content, meta tags, backlinks, keywords, etc. This means your blogs become more relevant and more likely to appear in the top search results when users are googling the right keywords. Naturally, that means SEO is used to help your business attract more potential clients, as your website gets more visitors by improving its online presence. 

Pay attention to which keywords you use, the content of meta titles and descriptions, tags, etc. - it is something worth thinking about if you want to get more visitors.

The importance of CTA buttons in your blogs

CTA, or Call To Action, is a marketing term that is used to encourage the audience to take a desired action. For example, you want them to click the button in order to make a purchase or download a readable resource.

How does this relate to your website traffic? 

You can use this chance to promote your product, or link certain sections of your webpage you would like them to read, which eventually motivates visitors to check out your whole website. You can also attract their attention with enticing prices by linking the item you are selling - or the service you are offering. Promotion is the keyword here.

Know that if you personalize your CTA buttons by using I, Me, or My in wording, you can get a 90% higher conversion rate. 

Example: Instead of “Start your free trial today”, use “Start my free trial today”.

Visuals also count

Did you know that articles with visuals get 94% more views? 

Mind that people are visual beings, and even though visitors care about what they read, visually appealing content will engage them. Esthetics is important, but not just as a decorum. For example: if you present a visual from one set of images related to your case study and insert the image in the blog you wrote about case studies, the visitor may be visually attracted and check out the whole study on your website - not just to see more pictures, but to read the whole article, and then maybe research your whole website and ask for a service.

Decreasing the bounce rate

An unfortunate reality: about 75% of visitors that visit the website don’t return, which sounds like all your hard work goes to waste, but don’t worry!  We have a solution for that not to happen to you. 

In the open sea of possibilities and options on how to blog to attract more visitors to your website and naturally, keep them coming back, we decided to choose the 3 Cs of the promising web traffic drive and users’ retention:

• Consistency

This is probably the hardest part of this process - staying consistent. In general, staying consistent means you organize your workload and projects so you can always fit blog writing into your daily/monthly/annual tasks. Also, here’s another trick: Depending on the number of authors the blog has, keep in mind that their points of view and opinions should remain consistent. This way, key results can be expected in no time. 

• Collaboration

Here is a great chance to expand your visitors’ pool: if you write a blog in collaboration with one of your clients, or simply a person in the same industry who is influential, their followers will have a chance to follow you too. Creating a network of connections and collaborating with them in writing can do wonders for not just your website, but business in general.

• Communication

Enable a comment section in your blogs and reply to the people, make them feel important, and embrace the feedback they provide. Take their suggestions into consideration and mention their stories in the next blog. By building communication with your users, you are actually making emotional connections as well -  they will surely visit your website and definitely come back again. 

Don’t forget the analytics and traffic measurement

Just like using tools that analyze and help you keep track of numbers regarding your website traffic, the same goes for your blogs. These tools provide you with the data you need to optimize your strategies and continually improve the user experience, which consequently contributes to increased web traffic and enhanced user retention.

A few most popular tools you can use to monitor your traffic for free: Google Analytics, Smartlook, Semrush, Open Web Analytics, HubSpot, etc.

The power of the written word

“Write with purpose, impact will follow.”

Unknown author

Remember, the power of the written word lies not only in its potential to drive significant web traffic and foster user retention but also in its ability to convey information that is valuable. Moreover, your website can achieve a magnificent traffic pull if your blog writing includes collaborations and the expansion of your connections. 

So, write your blogs with purpose, engage with your audience, and watch your web traffic soar, ultimately enhancing your brand's online presence and impact.

Hey, you! What do you think?

They say knowledge has power only if you pass it on - we hope our blog post gave you valuable insight.

If you'd like to discuss your ideas or if you're searching for exceptional writers, please don't hesitate to contact us.